Show Me Shield: a website that shows, not tells.

Starting problem

Show Me Shield needed a clear, professional online home that explained supplemental, life and health insurance options in plain language for Missouri individuals and families.

The goal was a site that built trust quickly and made it easy for people to understand their options and reach out.

XNM's contribution

• Designed and built the public website at showmeshield.com
• Established the core brand line: “Don't just tell me I'm covered. Show me.”
• Structured the site around clear service categories (Supplemental, Life and Health insurance) with straightforward explanations and a Missouri-focused service area
• Created a clean, professional layout that prioritises readability, trust and simple contact paths
• Aligned messaging and presentation so the site supports real conversations rather than generic insurance language

Deliverables

showmeshield.com

Screenshots of the live site, captured from showmeshield.com.

How the site guides a visitor

1. 1

   Arrive

   The brand line and “Independent insurance brokerage · Missouri” tell a visitor who this is and where they work in the first screen.

2. 2

   Understand

   Supplemental, Life and Health each have their own plain-language explanation, so people can find their situation without insurance jargon.

3. 3

   Trust

   “Real protection, real people, real answers, real relationships” frames the brokerage as people to talk to, not a quote form.

4. 4

   Reach out

   “Talk with a real person” and the phone number stay visible, with a call bar on mobile, so the next step is always one tap away.

We describe how the site is structured, not performance numbers. We don't publish metrics we can't verify.

Relationship clarity

Show Me Shield is both a partner and a client of XNM. We collaborate closely on branding and digital presence. We share this so you can weigh this case study with full context.